Less Is More: Clearing the Clutter for Better Art Presentation

The article discusses how artists can improve their website by showing fewer, stronger works instead of overwhelming visitors with too many pieces. It suggests that websites packed with hundreds of images often dilute the impact of the artist’s best work. Outdated or weaker works may distract from current style or skill, so trimming down to what represents your best now is emphasized. The piece also points out that visitors usually don’t scroll through everything. If the content is too dense, many simply leave before seeing what matters most. The author recommends organizing work by theme or series, so people can follow a clear thread through what you do. Display a mix: some strong recent works, maybe one older but representative piece, but avoid filling space just for the sake of showing everything. Why This Matters for Art & Design Audiences • Helps your strongest pieces stand out instead of being lost among weaker ones • Creates a better first impression for galleries, buyers, or visitors • Makes user experience easier: visitors can quickly understand your style and quality • Encourages focus, curation, and intentional presentation in your art practice Conclusion “Less is more” is more than a design cliché here — it’s about respect for both the artwork and the viewer. By curating carefully, artists can create websites that highlight their strongest voice, improve engagement, and maintain professional presentation.